How to leap from selling to life coaching

Life coaching was B’s calling all along, it just took a throwaway chat to ignite the spark.

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Introducing Rebecca Levene or B to her friends and clients. After years in academic publishing she decided to re-train as a life coach and has never felt better (or busier). A prime example of someone who could silence that inner voice no longer and took the leap towards something she loved and had a natural affinity for. I caught up with B, our first ‘start-up sister’ as she gets ready to launch Rebecca Levene Life Coaching in April.

Love this girl, she can coach me any day…

Who are you?

My name is B, I am a life coach, my fledgling biz is called Rebecca Levene Life Coaching. I live in Manchester with my boyfriend who is called Ian, my small child who is called Ted and my large lurcher who is called Blue. I am 40 years old in body and permanently 25 in my head.


How would you describe your business today, right now?

My business is in its infancy although I have been coaching people since April 2017, and, as it transpires, being doing some form of coaching all my life, although I didn’t label it as such. People have always felt able to talk to me about their problems and come to me for help and support. Currently I am setting up the business ready to go full-time in April.

I am a real life coach who works with real people who want to make a change in their lives and who want to talk about this with someone who is down to earth, kind and who just gets it.


I might actually be able to make a living out of it– and that’s the dream isn’t it?


How did all of this come about?

The premise of coaching is something that I have natural proclivity for although for many years it was just below the surface and something I never really thought to label, it was just part of my personality and how other people related to me.

The seed came when my cousin told me she had been to see a life coach (early last year) and my ears pricked up and I found myself far more interested in this than perhaps normal. I wanted to know why and how and who and what it was all about. The whole idea just totally captivated me and so I started researching life coaching courses and what it might take to be a life coach and the rest is history.

At the risk of sounding quite ridiculous I feel it was something I was born to do. An extension of me that I might actually be able to make a living out of – and that’s the dream isn’t it?

What was the driving factor that made you start it and continues to drive you?

The biggest driving factor for me, other than a deep desire to help people with my coaching, is making change happen instead of just thinking about it, and dreaming about it. The desire to not have to answer to anyone except myself and to be in control of my own time. Freedom and flexibility and a real connection with what I do. I was miserable in my current job and so the situation demanded looking at properly. Life coaching just made absolute sense on every single level.


“The other big learning curve is not to compare”

What’s been your biggest learning curve?

There have been so many this last year, if I had to pin it down I would say that learning about how to be a coach has fundamentally changed me, in terms of how I approach things and how I view my life and what happens in it.

I have learnt that how I experience the world is through my own lens and it’s only my take on things,  so I have the power to change how I see things or what I choose to pay attention to. This has profound implications for how I tackle the everyday challenges of setting up the biz, learning my craft and juggling life’s balls (lol). This sounds horribly coach-y but it’s true. And it works. You’ve just got to let that shit go.

The other big learning curve is not to compare – I am on chapter 1 and looking at those who are on chapter 101 and freaking out is not going to serve me well. We are all exactly where we need to be.



“I feel so strongly that I can make this work and that this is right for me that the blocks tend to be ignored most of the time”

Did you have any reservations/blocks to starting your business and if so how did you overcome them?

In coaching lingo these are called limiting beliefs – and yes I had a bunch. The biggest one being that old favourite – money. Giving up a well-paid full-time job with a company car to step into a brand new career of my own making was a block that it took me nearly a year to scramble over. And it is still trying to rebuild itself when I’m not looking. But I feel so strongly that I can make this work and that this is right for me that the blocks tend to be ignored most of the time.  As the old adage goes if nothing changes then nothing changes and the thought of staying where I was work wise was far more depressing and scary to me than going down this untrodden path. So here I am.

From a practical point of view when it comes to money I have also done sums and worked out the reality of what we can afford and what I need to bring in so that makes it feel less scary. 

I would never advocate being reckless but I would certainly advocate being brave and excited about the unknown, you don’t need every single step mapped out just the first few.


Where do you find your inspiration?

My friends and family – especially those with their own businesses or those who are brave enough to challenge the status quo. My little boy – he loves life and isn’t scared of anything. Life coaches who have made a living from doing what they love. Instagram. Ted talks. Mums everywhere. Myself.

3 things you couldn’t do your job without? 




My laptop, my phone and my kettle!


Even though you are early days with all this, what would you say to anyone thinking of doing the same?

Get in touch I can coach you on this. I would say to anyone thinking of getting into life coaching to attend the 2 day free coaching workshop run by The Coaching Academy – there is no obligation to work with them or do any of their courses but it gives you a great insight into what it’s all about and a chance to practice a little bit in a safe and fun environment.

I would also say get involved with looking at other coaches online and see what they are all about, what they are offering and whether any of this resonates with you. I would in all seriousness also say go and see a coach – this will change your life and give you the chance to talk it all through with a person who has no agenda other than to listen and question and support you in working it all out for yourself.

To people thinking more generally of rocking their boat and doing something brand new I would say if you’re thinking about it it’s because this is what you want to do, deep down, there is something going on inside you that must not be ignored. Scratch that itch, start with small steps and see where it takes you, you’ve one life darlings and you don’t have to stay anywhere forever..  What’s the worst that can happen? I promise you that whatever you thought of in answer to that question will not happen.

What keeps you awake at night?

Checking Instagram on my phone.

My toddler



What’s next for Rebecca Levene Life Coaching? What should we keep an eye out for?

As I mentioned the business goes full steam ahead in April – I am working my ‘day job’ concurrently atm but that comes to an end in April. The website is nearly up and running so there will be noise around that when it’s finished. The Instagram feed is growing too, so this is the best place at the moment to check me out and get in touch. I will be launching my coaching packages as well with some special intro prices available for a limited time in April and May.

I have so many ideas on what I want to do beyond that, but I think that’s enough for now. I honestly believe that everybody can benefit from life coaching. It doesn’t matter whether you have a plan or if you have no idea what you want to do next. If you feel like there is something that needs to change or that something is not quite right and you need to go digging around in that to see what’s going on – examine those feelings of unease, dissatisfaction or frustration with how life is now – then get in touch!  

Love and light xx


What a gal!

General setting-up-your-own-business-and-marketing resource recommendations: 

  • Sam Bearfoot Instagram whizz
  • Talented ladies club for loads of great info on business/social media etc.
  • Lucy Green of Brand New Mum is AMAZING, she is a business coach and was instrumental to my early business planning. Check her out!

If you are keen on Life Coaching here are just some of the courses B found useful:

Other coaching schools worth looking at are:

  • Co-Active Coaching
  • Animas
  • Strategic Intervention (based in the US but can be done online/via webinar)

Closing note from B:

The schools need to accredited with the ICF (International Coaching Federation) to be worth their salt really – there is a lot of guff out there so it’s worth doing your research – some universities and colleges also offer coaching courses – usually from a business/management perspective but not always.


Keep track of B and her adventures into life coaching on Instagram or Facebook.

Lush photos courtesy of Anna Hardy



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